Analysis Of PICOPI Product Innovation Strategy In Order To Improve Costumer Buying Interest In Bengkayang City

Authors

  • Eriana Pika Shantibhuana Institute
  • Shanti Veronica Br Siahaan Shantibhuana Institute
  • usman Shantibhuana Institute
  • Efri Yelis Yeni Shantibhuana Institute
  • Rosalia Shantibhuana Institute

Keywords:

Consumer Interest, Fried Banana, Innovation Strategy

Abstract

This Research aims to describe the PICOPI innovation products strategy for influencing consumer buying interest in Bengkayang City. The type of research used is a descriptive qualitative research method with data sources obtained from primary and secondary data by conducting observations, interviews, and documentation. The location of the PICOPI Fried Banana Business Product Innovation Strategy research was carried out in the Bengkayang Regency area, especially in the Bangun Sari Bengkayang housing area, Shanti Bhuana Dormitory, and Sahan Village, Bengkayang. The results of the analysis show that the innovation strategy done by PICOPI is based on (1) modulation by innovating shape; (2) design by packaging products in clear, pink mica, cake boxes, cups, and logos, (3) complementary ingredients such as toppings with variants of chocolate, cheese, milk, strawberry, (4) reduced efforts such as providing inter-product services to consumers, and providing discounts in the form of price discounts and free 1 pieces product to increase consumer interest. But the most attractive strategy that influence consumer interest PICOPI is the flavor variant section.

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Published

2023-06-09

How to Cite

Eriana Pika, Shanti Veronica Br Siahaan, usman, Efri Yelis Yeni, & Rosalia. (2023). Analysis Of PICOPI Product Innovation Strategy In Order To Improve Costumer Buying Interest In Bengkayang City. Proceeding ADRI International Conference on Multidisciplinary Research, 1(1), 148–154. Retrieved from https://prosiding.p-adri.or.id/index.php/icadri/article/view/24

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