The Effect Of Social Media Promotion And City Branding On The Decision To Visit The Simpang Lima Gumul Kediri Monument

Authors

  • Faris Alamsyah Universitas Kadiri

Keywords:

Social Media Promotion, City Bra

Abstract

Tax analysis, validity analysis, reliability test, multiple linear analysis, and hypothesis testing. The research results show that the effect of Social Media Promotion had a significant positive effect on Decision to Visit tourists at the Simpang Lima Gumul Kediri Monument. The results of the research show that the effect of City Branding have a significant positive impact on tourists' Visiting Decisions at the Simpang Lima Gumul Kediri Monument. Together, these two variables influence the decision to travel to Simpang Lima Gumul Monument attractions. Simpang Lima Gumul Monument can improve travel decisions by increasing promotion variables through social media and city branding, because the increasing both variables are increasing as well as the Decision to Visit tourists at the Simpang Lima Gumul Kediri Monument.

References

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Published

2023-06-30

How to Cite

Alamsyah, F. (2023). The Effect Of Social Media Promotion And City Branding On The Decision To Visit The Simpang Lima Gumul Kediri Monument. Proceeding ADRI International Conference on Multidisciplinary Research, 1(1), 322–326. Retrieved from https://prosiding.p-adri.or.id/index.php/icadri/article/view/55

Issue

Vol. 1 No. 1 (2023): June

Section

Articles

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Copyright (c) 2023 Proceeding ADRI International Conference on Multidisciplinary Research

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