Investment Feasibility Study for Cracker MSME Development with Techno-Economic Analysis and SWOT


  • Ana Komari Kadiri University Engineering Faculty
  • Afiff Yudha Tripariyanto Kadiri University Engineering Faculty
  • Faisal Mustofa Kadiri University Engineering Faculty
  • Lolyka Dewi Indrasari Kadiri University Engineering Faculty
  • Djohan Djayadi Kadiri University Engineering Faculty


IRR, NPV, PBP, PI, White Cracker, SWOT


The level of competitiveness is dynamic, making White Cracker MSMEs in Kediri need to measure the level of Net Present Value, Internal Rate of Return, Pay Back Period, Proftability Index. The assessment carried out at this level is to produce value standardization for the progress of these MSMEs. This finding proves that the NPV value is above Rp. 143,316,000, IRR is above 50%, PBP is above 7 months 9 days, and PI is above 1.00. This shows that the white cracker MSME business has good potential to be developed and provide profitable profits to business owners. The profit potential is good for the white cracker MSME business. However, product quality with good taste and in accordance with consumer needs is important to build customer loyalty. Strategy Strengths – Opportunities using Product Uniqueness-Digital innovation marketing components, Market potential of Kediri original products-Products that are interesting for tourists visiting Kediri and Test the latest flavors for consumers-Different taste innovations from 1 product. Strict product development and quality control are carried out so that they are always of high quality and meet consumer expectations.


Adha Aprilila, V., Dewi Indrasari, L., & Budi Santoso, H. (2021). Strategi Pemasaran Dengan Menggunakan Analisis SWOT Pada Hotel ( Studi Kasus Pada Lotus Garden Hotel ). JATI UNIK : Jurnal Ilmiah Teknik Dan Manajemen Industri, 4(2), 141.

Alfian Pradana, J., Komari, A., & Dewi Indrasari, L. (2020). Studi Kelayakan Bisnis Tell Kopi Dengan Analisis Finansial. Industri Inovatif : Jurnal Teknik Industri.

Alizadeh, M., Zabihi, H., Rezaie, F., Asadzadeh, A., Wolf, I. D., Langat, P. K., Khosravi, I., Pour, A. B., Nataj, M. M., & Pradhan, B. (2021). Earthquake vulnerability assessment for urban areas using an ann and hybrid swot-qspm model. Remote Sensing, 13(22).

Amirshenava, S., & Osanloo, M. (2022). Strategic planning of post-mining land uses: A semi-quantitative approach based on the SWOT analysis and IE matrix. Resources Policy, 76(January), 102585.

Ayenew, L. G., Hoelscher, M. A., Emshoff, J. G., Kidder, D. P., & Ellis, B. A. (2021). Evaluation of the public health achievements made by projects supported by a federal contract mechanism at the Centers for Disease Control and Prevention (CDC), USA. Evaluation and Program Planning, 88(March), 101949.

Azis, M. M. A., Trisno, B., & Kustija, J. (2020). Feasibility analysis of DMSY cubicle in Dago Pakar substation, Indonesia, using FMEA, technical age, NPV and economic age. IOP Conference Series: Materials Science and Engineering, 830(3).

Bhadbhade, N., & Patel, M. K. (2020). Analysis of energy efficiency improvement and carbon dioxide abatement potentials for Swiss Food and Beverage sector. Resources, Conservation and Recycling, 161(January), 104967.

Büyüközkan, G. (2021). An integrated SWOT based fuzzy AHP and fuzzy MARCOS methodology for digital transformation strategy analysis in airline industry. Journal of Air Transport Management, 97.

Cahyani, A. (2022). Strategi Pemasaran Produk Greentea Thaitea Pada Perusahaan Tuuktea di Kota Palopo dengan Menggunakan SWOT Matriks. Ekonomi Manajemen Bisnis, 1(11), 1–9.

Chaiyat, N., & Klancoowat, W. (2023). Thermal, energy, economic, and environmental analysis of a smart wastewater recovery system for indoor Cannabis production. Sustainable Technology and Entrepreneurship, 2(1), 100033.

Chaliluddin, M. A., Rianjuanda, D., Aprilla, R. M., Afriani, L., & Fachruddin, R. (2019). The business study of shark fishing with bottom longline in Kutaraja Fishing Port of Banda Aceh, Indonesia. IOP Conference Series: Earth and Environmental Science, 348(1).

Chen, X., Pang, Z., Zhang, M., Jiang, S., Feng, J., & Shen, B. (2023). Techno-economic study of a 100-MW-class multi-energy vehicle charging/refueling station: Using 100% renewable, liquid hydrogen, and superconductor technologies. Energy Conversion and Management, 276(June 2022), 116463.

Chen, X., Zhang, M., Jiang, S., Gou, H., Zhou, P., Yang, R., & Shen, B. (2023). Energy reliability enhancement of a data center/wind hybrid DC network using superconducting magnetic energy storage. Energy, 263(PA), 125622.

Colpo, I., Rabenschlag, D. R., De Lima, M. S., Martins, M. E. S., & Sellitto, M. A. (2022). Economic and Financial Feasibility of a Biorefinery for Conversion of Brewers’ Spent Grain into a Special Flour. Journal of Open Innovation: Technology, Market, and Complexity, 8(2), 79.

Couraud, B., Andoni, M., Robu, V., Norbu, S., Chen, S., & Flynn, D. (2023). Responsive FLEXibility: A smart local energy system. Renewable and Sustainable Energy Reviews, 182(May), 113343.

de Oliveira, K. G., de Lima, R. R. S., de Longe, C., de C. Bicudo, T., Sales, R. V., & de Carvalho, L. S. (2022). Sodium and potassium silicate-based catalysts prepared using sand silica concerning biodiesel production from waste oil. Arabian Journal of Chemistry, 15(2), 103603.

Dewanti, R. P., Paryanto, E., Pradana, J. A., & Harsito, C. (2022). Financial Feasibility of Modification Workshop Case Studies: Be-Modified. International Journal of Sustainable Development and Planning, 17(6), 1865–1871.

Dey, P. K., Malesios, C., Chowdhury, S., Saha, K., Budhwar, P., & De, D. (2022). Adoption of circular economy practices in small and medium-sized enterprises: Evidence from Europe. International Journal of Production Economics, 248(February), 108496.

Dobrowolski, Z., & Drozdowski, G. (2022). Does the Net Present Value as a Financial Metric Fit Investment in Green Energy Security? Energies, 15(1).

Dodd, R., Santos, J. A., Tan, M., Campbell, N. R. C., Ni Mhurchu, C., Cobb, L., Jacobson, M. F., He, F. J., Trieu, K., Osornprasop, S., & Webster, J. (2020). Effectiveness and Feasibility of Taxing Salt and Foods High in Sodium: A Systematic Review of the Evidence. Advances in Nutrition, 11(6), 1616–1630.

Edwin, D. A., Glover, E. K., & Glover, E. K. (2023). Landed property as collateral to access credit for housing development in Ghana: The case of Northern Region of Ghana. Heliyon, 9(7), e17646.

Hayati, M., Mahdevari, S., & Barani, K. (2023). An improved MADM-based SWOT analysis for strategic planning in dimension stones industry. Resources Policy, 80(January), 103287.

Inkinen, T., Helminen, R., & Saarikoski, J. (2021). Technological trajectories and scenarios in seaport digitalization. Research in Transportation Business and Management, February, 100633.

Jukka, L., Miika, M., Lauri, L., Mirja, M., Ville, U., & Lassi, L. (2022). A financial and environmental sustainability of circular bioeconomy: A case study of short rotation coppice, biochar and greenhouse production in southern Finland. Biomass and Bioenergy, 163(June).

Kalsum, A. U., Sutjiningsih, D., Anggraheni, E., & Murniningsih, S. (2020). Economic feasibility analysis of Gintung Dam. IOP Conference Series: Earth and Environmental Science, 599(1).

Kealy, T. (2020). A closed-loop renewable energy evaluation framework. Journal of Cleaner Production, 251, 119663.

Kealy, T. (2021). The missing parameter in renewable energy power quality analysis, i.e., the coefficient of variation: Case study of a 3-MW on-site wind turbine project in Ireland. Journal of Cleaner Production, 280, 124699.

Komari, A., Indrasari, L. D., & Salsabillah, V. K. (2022). Analisis Kelayakan Finansial untuk Peningkatan Kapasitas Produksi UMKM Tahu Kuning. Journal of Research and Technology, 8(1), 149-159.

Komari, A., Indrasari, L. D., Tripariyanto, A. Y., & Rahayuningsih, S. (2020). Analysis of SWOT Marketing Strategies and 7P Influence on Purchasing Decision. Journal of Physics: Conference Series, 1569(3).

Loizia, P., Voukkali, I., Zorpas, A. A., Navarro Pedreño, J., Chatziparaskeva, G., Inglezakis, V. J., Vardopoulos, I., & Doula, M. (2021). Measuring the level of environmental performance in insular areas, through key performed indicators, in the framework of waste strategy development. Science of the Total Environment, 753, 141974.

Maksum, I. R., Sri Rahayu, A. Y., & Kusumawardhani, D. (2020). A social enterprise approach to empowering micro, small and medium enterprises (SMEs) in Indonesia. Journal of Open Innovation: Technology, Market, and Complexity, 6(3), 50.

Menne, F., Surya, B., Yusuf, M., Suriani, S., Ruslan, M., & Iskandar, I. (2022). Optimizing the Financial Performance of SMEs Based on Sharia Economy: Perspective of Economic Business Sustainability and Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity, 8(1), 18.

Michel Devadoss, P. S., Agamuthu, P., Mehran, S. B., Santha, C., & Fauziah, S. H. (2021). Implications of municipal solid waste management on greenhouse gas emissions in Malaysia and the way forward. Waste Management, 119, 135–144.

Netshipale, A. J., Mashiloane, M. L., Raidimi, E. N., de Boer, I. J. M., & Oosting, S. J. (2023). Analysis of strengths and weaknesses of land reform farms of diverse farmers and uses in the Waterberg District, South Africa. Social Sciences & Humanities Open, 7(1), 100482.

Nugeroho, A. A. U., Hasibuan, S., Jaqin, C., & Hidayati, J. (2021). Development strategy of small and medium food industry in Tangerang City with SWOT and AHP methods. IOP Conference Series: Materials Science and Engineering, 1122(1), 012038.

Okolo, V. O., Ohanagorom, M. I., Okocha, E. R., Muoneke, O. B., & Okere, K. I. (2023). Does financing SMEs guarantee inclusive growth and environmental sustainability in the European union? Heliyon, 9(4), e15095.

Peñate-Valentín, M. C., Sánchez-Carreira, M. del C., & Pereira, Á. (2021). The promotion of innovative service business models through public procurement. An analysis of Energy Service Companies in Spain. Sustainable Production and Consumption, 27, 1857–1868.

Piubello Orsini, L., Leardini, C., Danesi, L., Guerrini, A., & Frison, N. (2023). Circular economy in the water and wastewater sector: Tariff impact and financial performance of SMARTechs. Utilities Policy, 83(June), 101593.

Rahardja, A. Z., Chumaidiyah, E., & Tripiawan, W. (2019). Feasibility Analysis on the Development of Steel Sheet Zinc Plated and Galvalum Production Factory PT. S Steel. IOP Conference Series: Materials Science and Engineering, 528(1).

Sajid, J., Sajid, M. B., Ahmad, M. M., Kamran, M., Ayub, R., Ahmed, N., Mahmood, M., & Abbas, A. (2022). Energetic, economic, and greenhouse gas emissions assessment of biomass and solar photovoltaic systems for an industrial facility. Energy Reports, 8, 12503–12521.

Saleh, K. (2020). Analisis kelayakan finansial pengembangan usahatani labu madu di kabupaten pandeglang provinsi banten. Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness), 8(2), 131-141.

Sánchez-Ballesta, J. P., & Yagüe, J. (2023). Tax avoidance and the cost of debt for SMEs: Evidence from Spain. Journal of Contemporary Accounting and Economics, 19(2), 1–14.

Santosa. (2019). Buku Ajar Metodologi Penelitian (S. Etyarsah (ed.); 1st ed.). Institut Pertanian Bogor Press.

Snow, S., Clerc, C., & Horrocks, N. (2021). Energy audits and eco-feedback: Exploring the barriers and facilitators of agricultural energy efficiency improvements on Australian farms. Energy Research and Social Science, 80, 102225.

Suryabrata. (2014). Metodologi Penelitian. In PT. Raja Grafindo Persada.

Tiwari, A. K., Marak, Z. R., Paul, J., & Deshpande, A. P. (2023). Determinants of electronic invoicing technology adoption: Toward managing business information system transformation. Journal of Innovation and Knowledge, 8(3), 100366.

Urbano, E. M., Martinez-Viol, V., Kampouropoulos, K., & Romeral, L. (2023). Quantitative and qualitative risk-informed energy investment for industrial companies. Energy Reports, 9, 3290–3304.

Wang, H., & Zhuang, X. (2021). Financing strategy of SMEs based on the shortage of environmental protection funds. Procedia Computer Science, 199, 1521–1528.

Zhang, D., & Fang, Y. (2022). Are environmentally friendly firms more vulnerable during the COVID-19 pandemic? Journal of Cleaner Production, 355(June 2021), 131781.

Zhu, T., Curtis, J., & Clancy, M. (2023). Modelling barriers to low-carbon technologies in energy system analysis: The example of renewable heat in Ireland. Applied Energy, 330(PA), 120314.




How to Cite

Ana Komari, Afiff Yudha Tripariyanto, Faisal Mustofa, Lolyka Dewi Indrasari, & Djohan Djayadi. (2023). Investment Feasibility Study for Cracker MSME Development with Techno-Economic Analysis and SWOT. Proceeding ADRI International Conference on Multidisciplinary Research, 1(1), 384–393. Retrieved from