The Influence of Soft Power in Improving Network Quality and Service Quality on Domestic Tourist Spot
Keywords:
Soft Power, Network Quality, Service QualityAbstract
The study of public diplomacy is inseparable from the role of the state through its diplomatic activities. However, currently various non-state actors can also play a direct role in public diplomacy. This study seeks to explain how non-state actors – in this case private companies through their corporate strategies can contribute to public diplomacy The impact of the Diaspora on domestic and foreign politics in the country and the host country is something that must be taken into account in the approach to the development of a network of pilgrimage centers, the revival of routes pilgrimage, the popularity of pilgrimage, and new forms that use infrastructure that does not yet exist or that already exists, we found that there is a positive relationship between Soft Power and Network quality, but on the contrary, there is a negative hub between soft Power and Service Quality, there is a possibility that this is because the average officer who guards the Wali 5 religious tourism area comes from the lineage of his predecessors whose history has guarded the tomb, So they feel they understand better what is or what is needed around the tomb than the visitors
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